🎨 Free image color picking tool generates 33K/m

Intro

imagecolorpicker.com is a free online tool that allows visitors to pick the exact pixel color from a given image.

The domain was registered in 2011, and based on a 3-year-old Reddit post I found the project is owned and operated by 1 person.

Traffic

The website gets about 4.2 million monthly visits per month, with approximately 2.4 million unique sessions.

The majority of the traffic comes from the USA, with UK and Canada also being in the top 5.

The website is ranking for keywords with really high search volume like “color picker“, “color picker from image“, etc.

According to Similarweb, approximately ~42% of the traffic is direct - meaning, people directly type “imagecolorpicker .com“ in the browser, despite the domain’s length.

The organic traffic, aka SEO traffic, comes in the first place with ~55%.

The website works fast and is SEO optimized, but there is another factor that helps it rank so well and get millions of visitors per month.

Their domain name.

The exact keyword “image color picker“ has 81K monthly search volume, with 12K coming from the US alone.

This kind of EMDs (exact match domains) tends to do very well in search result pages in my experience.

A very good example of a successful EMD is BankStatementConverter .com, a single-person business that generates ~$30K per month.

Monetization

The website is monetized with Ezoic.

Ezoic is not considered a “premium“ ad network like Mediavine or Raptive for example, but earnings with Ezoic are still much higher than the default Google Adsense.

Popular websites that use Ezoic include ScamAdviser, Shared, etc.

Normally, a website monetized with Ezoic can expect to make $8-$12 per 1000 page views.

That being said, we can estimate that this website is generating somewhere between $33K-$50K per month.

Tech Stack

The website is built with Next JS and is hosted on Cloudflare.

That’s a Wrap

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Feel free to contact me on X if you need guidance with development or would like to suggest a similar project for a detailed breakdown.

Take care.